Facebook announced that Advertisers spent $1.95 billion on Facebook mobile ads in the third quarter, which was about 66% of its total ad revenue during the quarter. Advertising revenue at the company totaled $2.96 billion. Mobile ad revenue, a closely watched figure, was $1.95 billion.
The social network is increasingly focused on catering to mobile consumers because that’s increasingly how its audience interacts with the social network. Facebook has 1.12 billion mobile active users, and 456 million of them, roughly 34% of Facebook’s overall user base, only access the social network through mobile apps or mobile versions of its web site.
Wall Street expects Facebook to post earnings of $0.40 a share on revenue of $3.12 billion, according to a survey of analysts by Thomson Reuters Eikon. Facebook’s stock price rose more than 30 percent in the last six months.
Facebook had 1.35 billion average monthly users as of Sept. 30, an increase of 14 percent from a year earlier.
Daily users totaled 864 million, up 19 percent. Mobile monthly active users, meanwhile, were 1.12 billion, up 29 percent from a year earlier.